SPRING SUMMER 13 PRINT CAMPAIGN4th February 2013
In the mile-a-minute life of a fashionista, Kurt Geiger introduces EVERYTHING BUT THE DRESS for the girl on the go. Photographed in London by Erik Torstensson, Anja Rubik is captured in a race to get dressed where starting with the shoes EVERYTHING BUT THE DRESS comes together with effortless ease.
Unstoppable like the life of a fashionista- Spring is about trainermania, wedges, gladiatorial single soles, petite pumps and ditching formality for flexible materials and the indulgent pleasure of effortless elegance to help us all go a bit faster! -Creative Director, Rebecca Farrar-Hockley