UGG Unveils the New Classic Updated with water resistance and increased durability

 

Almost 40 years since the UGG® Classic boot was first created, today the brand unveiled a first look of its new Classic. The reimagined boot aptly named Classic II, incorporates innovative technology including water and stain resistance, better traction and an overall lighter weight for increased wearability. The new Classic has the same look and feel as the original but with the added benefit of a pretreated sheepskin upper to protect against water and stains, a Treadlite by UGG™ outsole for increased traction, durability and flexibility and a leather heel plate for a refined finish.

“As a global icon, it was essential the aesthetic of the original UGG Classic Boot was preserved”, said Leah Larson, Vice-President Creative Director at UGG® “The new Classic maintains the same premium craftsmanship our consumers know and love, whilst addressing their needs for increased innovation, technology and most importantly, wearing occasions.”

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