Whether you’re a weekend sneaker-head or your office is down with trainers for the 9-5, Kurt Geiger is the destination for your athleisure footwear fix this season. Our SS18 campaign, Not For the Gym, is all about working the one-time sportswear staple into your everyday wardrobe, whether that’s a Monday morning meeting or a hungover weekend brunch. From sleek white sneaks to this season’s statement-maker, the tech trainer, we’ve got a style to suit you…
Donnie: The Minimal Modern Classic
If there’s one trainer trend that transcends the seasons and truly works for all occasions, it’s the minimalist sneaker. Embodied by our best-selling 'Donnie' style, a low-top lace-up with a sleek, clean profile and subtle branding to the tongue and back tab. In white, black, baby pink or navy nubuck, Donnie looks as good with a tailored suit as it does jeans and a hoodie.
Ivanhoe: The Statement Tech Trainer
Generation X-er’s will no doubt feel a pang of 90s nostalgia when they slip on 'Ivanhoe', our take on the achingly-cool tech trainer trend. From Balenciaga to Vetement’s, the decade provided major trainer inspo for SS18, meaning chunky silhouettes and technical uppers are the order of the day. Ivanhoe’s lightweight EVA soles make them as comfortable as they are on-the-money. For those whose sartorial MO is all about making a statement, the blue and orange option should be suitable outré, while the white and black versions make for a subtler way to dip a toe into the trend.
Lamont: The Retro Runner
'Lamont' is our retro runner that’s as springy as an actual running shoe thanks to its EVA sole. Striking the perfect balance of timeless and cool – aka the trainer holy grail – the retro runner trend first began making waves on the streets. Take your cue from there and team with chinos and button-down shirts. Stay true to the retro vibe in the green or navy suede options, or put a modern spin on the trend with the printed black style, crafted from an exclusive in-house designed knit.
Alvarez: The Collegiate Classic
Channel your inner Ivy Leaguer with our quintessential collegiate lace-up trainer, 'Alverez'. Crafted from premium leather uppers and set on a vulcanised construction, Kurt Geiger-branded side stripes add to the vintage feel. The all-white will go with everything in your wardrobe, while the gum-soled monochrome version gives off a football-casual vibe. Try them with a polo shirt and leather bomber for true terrace appeal.
Grosvenor: The Luxe Option
Taking the athleisure trend up a gear, sporty goes sleek in 'Grosvenor'. Made in Italy from the finest leather, the plushest offering in our trainer arsenal is smart enough to wear with suiting to the office, or, if the dress code allows, a wedding. Rich brown and classy navy keep things polished, while the white Italian sole provides a statement contrast. Being comfortable has never looked so slick.
Colt: The Vintage Plimsoll
Inspired by a vintage plimsoll found in an LA thrift store, 'Colt' (coming soon!) takes the classic 70s-style lace-up to the next level with a pink suede leopard print or acid wash denim finish. Denim is the obvious pairing for the pink sneaks, and you can’t go wrong styling the acid wash style with slim-fit cotton-twill trousers – top if off with a leather or suede trucker jacket.